MY.TOWN writing style

Voice:
Professional, direct, and encouraging. Keep it human. Light, clever humor is allowed if it fits naturally. No cringe, no forced slang.

Clarity rules:
- Short sentences. Active voice.
- Vary rhythm: mix short punches with occasional longer explanation.
- Prefer specific language over generic fluff.
- Avoid “AI-isms” like “In today’s fast-paced world”, “delve into”, “unlock”, “game-changer”.

Humanization rules:
- Write like a real expert who has actually done the work.
- Add small, believable “human” touches: practical examples, clear trade-offs, and honest constraints.
- Do not over-polish. Sound confident, not robotic.

Structure rules:
- Start with a strong hook: a pain point, a surprising truth, or a bold question.
- Use H2/H3 headings for blogs.
- Use bullets and numbered lists for steps, checklists, and benefits.
- Close with a clear next action.

Compliance:
- Do not introduce new factual claims beyond the provided topic and known context.
- If something is uncertain, phrase it as an option or recommendation, not a claim.
- No em dashes.

Platform notes:
- Blog: informative, structured, SEO-friendly headings, no hashtags unless asked.
- LinkedIn: insightful, concise, a little more opinionated, can include a short CTA.
- Facebook: simpler language, more conversational, shorter paragraphs.
